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Barbara Lang Discusses Target Market For RTR Ideas

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • I wasn't looking for the consumer who walks into Borders, I was looking for a person who was in the ...
  • 8/9/2006

Barbara Lang Shares Thoughts on Consumer Experienc

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • Consumers today, they want experiences. Yes, they want meal solutions, yes, they want an easy way t...
  • 8/9/2006

Barbara Lang Discusses Difference Between Food Ser

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • There is a big difference between food service and food manufacturing and retailing; very, very diff...
  • 8/9/2006

Barbara Lang Discusses Challenge of Conveying Prod

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • Industry lingo in telling your story, you know telling a story can be very hard on a product and tha...
  • 8/9/2006

Barbara Lang Shares Risks Associated With Product

  • Barbara Lang - Interview - RTR Ideas
  • Barbara Lang, founder of RTR Ideas, offers a wide range of experiences, including 10 years as a c...
  • When you start selling a product and you're on premise, it's a separate mindset and a separate busin...
  • 8/9/2006